@misc{dipkaya2022managing, title={Managing Word-of-Mouth through Capacity Allocation and Advertisement}, author={Asya Dipkaya and Sakine Batun and Bahar Çavdar}, year={2022}, eprint={2201.04779}, archivePrefix={arXiv}, primaryClass={math.OC}, url={https://arxiv.org/abs/2201.04779} }