@misc{geng2022recommendation, title={Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)}, author={Shijie Geng and Shuchang Liu and Zuohui Fu and Yingqiang Ge and Yongfeng Zhang}, year={2022}, eprint={2203.13366}, archivePrefix={arXiv}, primaryClass={cs.IR}, url={https://arxiv.org/abs/2203.13366} }