# What Makes a Message Persuasive? Identifying Adaptations Towards Persuasiveness in Nine Exploratory Case Studies

**Authors:** Sebastian Duerr, Krystian Teodor Lange, Peter A. Gloor  
**arXiv:** [2104.12454](https://arxiv.org/abs/2104.12454)  
**Date:** 2021-04-26  
**Summary page:** https://www.summarizepaper.com/en/paper/2104.12454v1/

## Key points

- The paper explores challenges of crafting persuasive messages and identifies adaptations to increase persuasiveness
- Persuasion is crucial for personal and professional success but requires significant effort and skill
- Professional-level writers can achieve high degrees of persuasiveness through honing their skills over time
- Artificial intelligence (AI) can complement human efforts in crafting persuasive messages
- Persuasive natural language generation (PNLG) is an AI technique that generates text designed to persuade a specific audience
- PNLG can help writers overcome common challenges by providing suggestions for language choices or offering alternative sentence structures
- Combining human expertise with AI assistance can achieve increased celerity and alignment in crafting persuasive messages across various contexts.

## Summary

In their paper titled "What Makes a Message Persuasive? Identifying Adaptations Towards Persuasiveness in Nine Exploratory Case Studies," authors Sebastian Duerr, Krystian Teodor Lange, and Peter A. Gloor explore the challenges of crafting persuasive messages and identify adaptations that professional and non-professional writers make to increase their subjective persuasiveness. The ability to persuade others is crucial for both personal and professional success, but it requires significant effort and skill. Through nine exploratory case studies, the authors identified common challenges faced by writers when attempting to craft persuasive messages. The study found that humans can achieve high degrees of persuasiveness, particularly professional-level writers who have honed their skills over time. To overcome these challenges, the authors suggest using artificial intelligence (AI) to complement human efforts in crafting persuasive messages. The authors propose using persuasive natural language generation (PNLG), an AI technique that generates text designed to persuade a specific audience. PNLG can help writers overcome common challenges by providing suggestions for language choices or offering alternative sentence structures that may be more effective at conveying a particular message. Overall, this study highlights the importance of persuasion in communication and offers insights into how professionals can improve their persuasive abilities through adaptation and collaboration with AI technologies like PNLG. By combining human expertise with AI assistance, individuals can achieve increased celerity and alignment in crafting persuasive messages across various contexts.