# Social Media Marketing (SMM) A Strategic Tool for Developing Business for Tourism Companies

**Authors:** Dr. Nalini Palaniswamy  
**arXiv:** [2107.03895](https://arxiv.org/abs/2107.03895)  
**Date:** 2021-07-03  
**Summary page:** https://www.summarizepaper.com/en/paper/2107.03895v1/

## Key points

- Social media marketing is an effective technique for promoting tourism companies
- The study aims to identify the best social media platform for tourism companies
- Customer opinions on planning trips online and response to offers and discounts on social media are examined
- Social media contributes to sales, branding, reach, and relationship management for tourism companies
- A suitable model for social media marketing in the tourism industry is created
- Purposive sampling method with a sample size of 400 individuals who use social media was used
- Social media marketing has significant impact on the growth and success of tourism businesses
- Effective use of social media platforms can enhance sales performance, strengthen brand presence, expand reach, and improve customer relationship management
- Dr. Nalini Palaniswamy conducted the research at KCT Business School in Coimbatore, India
- The article is published in the Asian Journal of Research in Social Sciences and Humanities which is indexed in the Indian Citation Index.

## Summary

The research article titled "Social Media Marketing (SMM) – A Strategic Tool for Developing Business for Tourism Companies" by Dr. Nalini Palaniswamy explores the effectiveness of social media as a marketing technique in the tourism industry. The study aims to identify the best social media platform for promoting and developing tourism companies, as well as understanding customer opinions on planning trips online and their response to offers and discounts on social media platforms. The research focuses on how social media can contribute to sales, branding, reach, and relationship management for tourism companies. It also seeks to create a suitable model for social media marketing in this industry. The study utilizes a purposive sampling method with a sample size of 400 individuals who use social media. The article highlights the significance of social media marketing in today's global market and emphasizes its potential impact on the growth and success of tourism businesses. By leveraging social media platforms effectively, tourism companies can enhance their sales performance, strengthen brand presence, expand their reach to target audiences, and improve customer relationship management. Dr. Nalini Palaniswamy, an Assistant Professor at KCT Business School in Coimbatore, India conducted this research. The article is published in the Asian Journal of Research in Social Sciences and Humanities which is indexed in the Indian Citation Index. Overall, this study provides valuable insights into the strategic use of social media marketing for tourism companies. Its findings can guide businesses in selecting appropriate platforms and implementing effective strategies to promote their products and services within the dynamic landscape of digital marketing.