@misc{ma2018entire,
  title={Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate},
  author={Xiao Ma and Liqin Zhao and Guan Huang and Zhi Wang and Zelin Hu and Xiaoqiang Zhu and Kun Gai},
  year={2018},
  eprint={1804.07931},
  archivePrefix={arXiv},
  primaryClass={stat.ML},
  url={https://arxiv.org/abs/1804.07931}
}