When Fashion Meets Big Data: Discriminative Mining of Best Selling Clothing Features
Authors: Kuan-Ting Chen, Jiebo Luo
AI-generated Key Points
- E-commerce dominance and online shopping convenience have led to a vast array of product options for consumers, particularly in clothing.
- Clothing is one of the most popular sectors in e-commerce, prompting analysis of key features that make certain items appealing to consumers.
- Kuan-Ting Chen and Jiebo Luo developed a novel system with three main components:
- Exploration and organization of a large-scale dataset from an online clothing platform
- Pruning and extraction of images of best-selling products along with user transaction history to identify popularity patterns
- Employment of a machine learning-based approach to discern fine-grained attributes specific to popular clothing styles
- The system's effectiveness is demonstrated through extensive experimentation on an online clothing shopping dataset, providing valuable insights into prevailing trends in clothing consumption and profitable features driving consumer interest.
- This research contributes to understanding consumer behavior within the context of online apparel shopping by combining fashion with big data.
Abstract: With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying consumer's shopping behavior is important for the industry as well as sociology and psychology. Indisputable, one of the most popular e-commerce categories is clothing business. There arises the needs for analysis of popular and attractive clothing features which could further boost many emerging applications, such as clothing recommendation and advertising. In this work, we design a novel system that consists of three major components: 1) exploring and organizing a large-scale clothing dataset from a online shopping website, 2) pruning and extracting images of best-selling products in clothing item data and user transaction history, and 3) utilizing a machine learning based approach to discovering fine-grained clothing attributes as the representative and discriminative characteristics of popular clothing style elements. Through the experiments over a large-scale online clothing shopping dataset, we demonstrate the effectiveness of our proposed system, and obtain useful insights on clothing consumption trends and profitable clothing features.
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