Fashion Retail: Forecasting Demand for New Items
Authors: Pawan Kumar Singh, Yadunath Gupta, Nilpa Jha, Aruna Rajan
AI-generated Key Points
- Fashion retail industry requires accurate demand forecasting for new items
- Constantly evolving trends in colors, prints, cuts, patterns, and materials make prediction challenging
- Economies of scale and regional consumer preferences add complexity to forecasting
- Retailers invest significant resources into forecasting to stay ahead of changing demands
- Existing models struggle with predicting demand for entirely new designs or styles
- Study used large-scale fashion sales data to identify key attributes driving demand
- Generalized models were developed based on attributes to forecast demand for new items
- Experimented with neural architectures, machine learning methods, and loss functions for robust performance in predicting future demand
Abstract: Fashion merchandising is one of the most complicated problems in forecasting, given the transient nature of trends in colours, prints, cuts, patterns, and materials in fashion, the economies of scale achievable only in bulk production, as well as geographical variations in consumption. Retailers that serve a large customer base spend a lot of money and resources to stay prepared for meeting changing fashion demands, and incur huge losses in unsold inventory and liquidation costs [2]. This problem has been addressed by analysts and statisticians as well as ML researchers in a conventional fashion - of building models that forecast for future demand given a particular item of fashion with historical data on its sales. To our knowledge, none of these models have generalized well to predict future demand at an abstracted level for a new design/style of fashion article. To address this problem, we present a study of large scale fashion sales data and directly infer which clothing/footwear attributes and merchandising factors drove demand for those items. We then build generalised models to forecast demand given new item attributes, and demonstrate robust performance by experimenting with different neural architectures, ML methods, and loss functions.
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