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Digital marketing and social media: Why bother?
María Teresa Borges Tiago (Universidade dos Açores), José Manuel Cristovão Veríssimo (University of Lisbon, ISEG - Instituto Superior de Economia e Gestão)
Business Horizons
DOI: 10.1016/j.bushor.2014.07.002 (Social Sciences)
License: not stated (all rights reserved)
Published on 13 Aug. 2014