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Uncovering Trends in Destination Branding and Destination Brand Equity Research: Results of a Topic Modelling Approach

János Csapó (University of Pecs), Sita Dewi Kusumaningrum (University of Pecs)

SSRN Electronic Journal preprint
DOI: 10.2139/ssrn.5327666 (Social Sciences)
License: not stated (all rights reserved)
Published on 01 Jan. 2025