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Crowdsourcing As a Solution to Distant Search

Allan N. Afuah (University of Michigan), Christopher L. Tucci (École Polytechnique Fédérale de Lausanne)

Academy of Management Review
DOI: 10.5465/amr.2010.0146 (Computer Science)
License: not stated (all rights reserved)

Abstract: We argue that under certain circumstances crowdsourcing transforms distant search into local search, improving the efficiency and effectiveness of problem solving. Under such circumstances a firm may choose to crowdsource problem solving rather than solve the problem internally or contract it to a designated supplier. These circumstances depend on the characteristics of the problem, the knowledge required for the solution, the crowd, and the solutions to be evaluated.

Published on 19 Jun. 2012